October 19, 2018 at 4:49 am #4856DefinitelyNotConcreteParticipant
Have you been appropriately spooked? Did you look into the face of fear and casually saunter past? Great. That’s the point. Thank you for your October participation.
Mixing isn’t hard. Any idiot can do it. Doing it well? That’s also not particularly hard, despite any protestations you may hear. If you have time, are willing to experiment, and can actually implement that accumulated knowledge then you can mix well. You pick a profile. You do some research. You buy some stuff. You fail forward for a while… and then magic. Mixing is a craft. Mixing is a set of tools you learn to use for desired effect.
But going deeper… what happens when you start to push up against the limits of inspiration? There are only so many ways to say that you’re going to be making another lemon meringue pie. What’s the point? That’s where the art starts to come into the picture. Art is more than the sum of its parts. Any idiot can put paint on a canvas. An artist connects with the observer. An artist conveys something.
The junction between craft and art interests me. You have an object (and I feel like the production of a thing is a defining characteristic of a craft) but how do you make an audience ascribe a deeper meaning to that object? I feel like you have to lean on the idea of connection. You need to give somebody a narrative and a clear idea about how the object in front of them relates to that narrative.
This is trickier than a profile. This is about giving the consumer an experience rather than a product.
It can be about relating something personal through a sense memory (see Longing by the mighty ID10-T.) It can be about empathy and putting yourself in the shoes of someone else (see The Colada Affair by some jerk.) Ultimately, it’s about communicating with someone and giving the craft of mixing a toehold in the dark, sticky parts of the brain.
November’s theme is narrative.
Tell your fellow mixers a story.
As always, the themes are optional. We’ll honor your emotional detachment, you sphinx you.
Submissions are due to our state-of-the-art Texas distribution center by the 15th of November. You probably want to get them in the mail by the 10th.
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